Product design
From strategy, discovery, and user flows to hands-on UI design, testing, iteration, and scalable product experiences across mobile, web, and desktop platforms.
15+ years making complex things easier to understand and use. Different industries. Similar challenge.
Selfcode — AI-guided wellbeing mobile experience
- Startup
- Mobile
- Well-being
- UX/UI
- Branding
- Design system
Designing conversational AI experiences focused on self-discovery, guidance, and human-centered interaction.
From product structure and onboarding flows to branding, visual language, and the overall experience.
Focus areas
- Conversational UX
- Product & interaction design
- Brand direction & visual language
- Onboarding & activation flows
- Design systems & scalable UI
EG.D / E.ON Distribution
- Enterprise
- Energy
- Web & desktop
- UX/UI
Simplifying energy connection flows for one of the Czech Republic's largest electricity distributors.
Redesign of customer-facing and internal tools focused on making technical processes easier to navigate, understand, and complete.
Focus areas
- Multi-step form redesign
- Progressive disclosure
- Mobile UX improvements
- Navigation simplification
- Information hierarchy
Leeaf fertility ecosystem
- Startup
- Healthcare
- Mobile
- UX/UI
- Design system
Designing digital experiences for fertility care, communication, and patient guidance.
From patient-facing mobile flows to complex doctor dashboards, educational content, and scalable design systems.
Focus areas
- Healthcare product design
- Patient experience
- Complex workflows
- Cross-platform UX
- Design systems & UI consistency
Areas I can help with
I design products in full context — balancing user needs, business goals, and real-world implementation.
Design systems
Creating, evolving, and maintaining scalable multi-platform design systems, UI foundations, components, documentation, and consistency across products and teams.
Product audit & direction
Reviewing existing products, identifying usability and structural issues, and proposing clearer flows, alternative concepts, and product improvements.
Branding
Brand direction, communication, tone of voice, visual systems, marketing assets, and cohesive brand experiences.
Reference
Working with Lukáš on Leeaf was a fantastic experience. He played a pivotal role in shaping the brand, design system, and product experience, bringing together design, branding, and marketing in a way few designers can. His strategic thinking and holistic perspective consistently elevate both the process and the outcome.
Pavel KroupaDesign Leadership
Lukáš has a rare ability to combine strategic thinking, simplicity, and strong visual clarity. With just a few well-aimed questions, he helped me see my brand in a completely new light. His work feels thoughtful, structured, and deeply connected to the personality of the brand.
Karel PavlatovskýBusiness Architect
Working with Lukáš has been a great experience. He consistently brings fresh ideas while balancing creativity with real business and technical constraints. His strong Figma skills, system thinking, and collaborative mindset make product development smoother and more effective for everyone involved.
Jiří OslizloCOO at Novatop
15+ years shaping digital products
From local brands to enterprise platforms, startups, and AI products — always focused on making things clearer, simpler, and more meaningful.
2006
Foundations
Web design, branding, print, and visual communication for local businesses and small brands.
2011
Enterprise & digital products
Large-scale applications, banking, energy, automotive, mobile and desktop platforms, UX/UI, and enterprise systems.
2015
Freelance & product growth
Independent product design, international collaboration, startups, design systems, and growing product complexity.
Today
Full-scope product design
Product strategy, UX/UI, design systems, branding, and modern AI workflows to build scalable digital experiences.
Let's build something meaningful together
Whether you're shaping a startup, improving an existing product, or looking for a fresh perspective — feel free to reach out.