Empowering fertility journey
Designing connected experiences for fertility care, patient guidance, and communication across mobile and web platforms.
The challenge
Fertility treatment is rarely a single interaction.
Patients need guidance through a long and emotionally demanding journey, while clinics need structured data, communication tools, treatment protocols, and a clear overview of every patient.
The challenge was to design a connected ecosystem that supports both sides of the experience — patients and healthcare professionals — across mobile and desktop platforms.
- Role
- Product Designer
- Scope
- Product Design, UX/UI, Multi-platform Design System
- Platforms
- Mobile app, Web portal
- Industry
- Healthcare / Fertility
- Team
- Founders, Product, Development, Medical experts
My role
I was involved across the entire product ecosystem.
Patient mobile app
Journey guidance, period tracking, wellbeing content, reminders, communication.
Clinic platform
Patient management, treatment protocols, questionnaires, medical overview.
Design system
Cross-platform components, white-label architecture, multi-brand support.
One design system, multiple clinics
Shortly after Figma Variables were released, I rebuilt the design system architecture to support white-label deployments. This allowed multiple clinic brands to run from a shared design foundation while keeping maintenance efficient.
Key areas
Fertility journey guidance
Helping patients understand where they are, what comes next, and what actions matter most throughout treatment.
Clinic workflow management
Supporting doctors and clinics with patient insights, treatment protocols, and communication tools.
Shared design system
Building a scalable design system across mobile and desktop products with white-label capabilities for multiple clinics.
Healthcare communication
Making complex medical information easier to understand without oversimplifying important details.
Reflection
This project resonated with me on a personal level.
At the time, several people around me were going through fertility treatment themselves. It made the problem feel real and meaningful beyond the screen.
Leeaf combined healthcare, education, communication, product design, and genuine human impact in a way few projects do.
It's still one of the projects I'm most proud to have worked on.
There is a human behind the screens
Designer by profession. Husband, dad, dancer, curious builder, and lifelong learner by default.
Let's build something meaningful together
Whether you're shaping a startup, improving an existing product, or looking for a fresh perspective — feel free to reach out.